FACTS: What First Bank does with your personal information
Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
The types of personal information we collect and share depend on the product or service you have with us. This information can include:
- Social Security number
- Payment history
- Transaction history
- Credit history
- Credit scores
When you are no longer our customer, we continue to share your information as described in this notice.
All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons First Bank chooses to share; and whether you can limit this sharing.
Reasons we can share your personal information:
Does First Bank share?
Can you limit this sharing?
|For our everyday business purposes. To process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus||Yes||No|
|For our marketing purposes. To offer our products and services to you||Yes||No|
|For joint marketing with other financial companies||No||We don’t share.|
|For our affiliates’ everyday business purposes. Information about your transactions and experiences||No||We don’t share.|
|For our affiliates’ everyday business purposes. Information about your creditworthiness||No||We don’t share.|
|For non-affiliates to market to you.||No||We don’t share.|
Call 765-962-2581, or go to www.firstbankrichmond.com.
Heat mapping and session recording
Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior. Some of these services may record sessions and make them available for later visual playback.
Mouseflow is a session recording and heat mapping service that collects information about the browser (type, version, screen size, etc.), basic information about the user (IP address, language, time zone), and data containing mouse movements, clicks, scroll events. No personal data is ever sent or shared between websites. This website uses Mouseflow, a third-party analytics tool, to track page content and click/touch, movement, and scroll activity. You can opt-out at http://mouseflow.com/opt-out